Wild Mouse Ride

 Santa Cruz Beach Boardwalk

"Boardwalk Fun Facts" Memories

Norris and Rowe Circus, 1907

Norris and Rowe Circus playing in the surf, 1907. In the background is the Santa Cruz Beach Company's glistening white pleasure ship, the Balboa, anchored a thousand feet offshore. The three-masted, 207ft beauty's motto was, "Everything to please - nothing to offend." The ship's second deck featured a 180 by 40-foot ballroom, and launches ferried visitors back and forth for ten cents a ride.

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