Santa Cruz Lifeguards in WWII Jeep, 1946
Santa Cruz lifeguards got their first motorized equipment in 1946, a World War II Jeep. Bill Lidderdale, at the wheel with Princess in his lap, trained many local guards.
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Santa Cruz lifeguards got their first motorized equipment in 1946, a World War II Jeep. Bill Lidderdale, at the wheel with Princess in his lap, trained many local guards.
This artsy “then and now” photo blends a 1967 black-and-white image from our archives with a present-day photo taken from the same location. Kudos to Boardwalk photographer WQ and Boardwalk
The Boardwalkās Fun House opened in 1925. You could pay-and-stay as long as you wanted! The “Palace of Fun” included a tall slide, an “ocean waves” undulating walkway, a large
Today’s “then and now” photo shows how our Looff Carousel looked in 1968 and how it looks today.
Here’s Clint Eastwood at the Boardwalk when he directed and starred in the 1983 thriller, Sudden Impact.
Speedboat rides were an exciting way for Boardwalk visitors to get out on the water in the ’40s, ’50s, and early ’60s. Local captains offered excursions from the Boardwalk’s old
The Boardwalk has attracted Hollywood for decades. One movie production stands out in particular, The Entertainer.
Ever wonder how the Boardwalk Archives got started? Warren “Skip” Littlefield began with the Seaside Company as a lifeguard in 1926. He had a passion for history and began documenting
Our company archivist has a super-fun job organizing the Boardwalk’s extensive collection of old photos and cool artifacts. Discover how Jessie landed her role and what it takes to preserve
This Then and Now photo shows Boardwalk “Entrance #1” in 1938. The entrance was used for over 70 years before being replaced in the 1980s by the Cocoanut Grove Sun
Back in the day (1930s – ’60s) a very delicious food item stood out from all the rest.
This #ThenandNow merges a photo of today’s Cave Train Plaza with a 1961 b&w photo, the year the popular Cave Train opened.
Santa Cruz Lifeguards started using paddle boards for ocean rescues around 1950. They had a daily paddle/workout to keep in shape.
Employees and community VIPS gathered last week to celebrate the completion of our new Main Entrance and the start of our 110th summer season. Back in 1908, the Boardwalk Joined
The last time we had ice skating here was in 1995. CBS built a giant skating rink in our River Parking Lot for a live broadcast. The “Too Hot To
These 1911 photos show the Boardwalk’s large indoor, salt-water pool called “The Plunge”. Many people learned to swim by taking classes here, taught by the Red Cross.
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